Amazon mws scratchpad3/13/2023 ![]() ![]() The SP-API will allow you to unlock Amazon Seller Central and Vendor Central data silos securely into your private data lake or cloud warehouse technologies like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena. ![]() Direct access allows you to take control of the data that fuels e-commerce operations. How does the Amazon Selling Partner API benefit my business?Īs MWS did, the new Seller Partner API offers direct, programmatic access to a suite of APIs that provide access to your data. If your Amazon business model relies on timely data, the new API will is welcome news. Moving to a right-sized model for limits should improve the reliability and predictability of working with the API. With dynamic usage plans in the Selling Partner API, you can move from a one-size-fits-all design to an approach that emphasizes right-sizing the rate limits for each selling partner based on business context and changing needs over time. Today, in Amazon MWS, rate limits are applied uniformly without considering the business size or changing business needs. The SP-API will offer a global footprint and support all Amazon stores where Amazon MWS is supported today, including support for Merchant Fulfillment Network (MFN) sellers.Īnother change will be the new API will leverage a different dynamic usage plan rate limit model:ĭynamic usage plans are designed to reduce throttling when compared to Amazon MWS. The new API will also leverage Amazon Web Services IAM for application registration and role credentials. Amazon has committed to ensuring that functionality currently available in Amazon MWS is maintained. The API embraces a JSON-based REST API standard, OAuth2.0 authorization (Login with Amazon), and a test API endpoint. The SP-API leverages a collection of standards-based REST APIs from a tech perspective. Amazon will be supporting Vendor Central directly with the new API. Historically, vendors have had difficult and complex workflows with accessing their data. One of the changes Amazon highlighted will be including APIs for vendors. This means familiar MWS APIs, including reports, orders, inventory, and many others, will look very knowledgeable to internal or third-party developers using the new API. ![]() ![]() What is the Selling Partner API?Īs part of the move to the new API, Amazon is offering parity with current MWS data feeds, plus they are adding a dozen net new data feeds. While MWS has performed well, the update to the new modern Amazon API approach will be welcome, offering sellers and developers a current set of tools to power e-commerce analytics. While Amazon has offered MWS programmatic access for more than ten years, the technology shows age. The new SP-API functionality reflects a modernization of MWS APIs if you sell your products in the Amazon marketplaces. Why the change from Amazon MWS to the Selling Partner API? You must also adhere to Amazon’s terms of service and other policies and guidelines that apply to your API use. For example, you may not use the API for illegal or nefarious purposes or to access or transmit sensitive or confidential information. There are some limitations on what you can do with the Amazon Selling Partner API. However, some of the services that you can access through the API may have their own fees, such as Sponsored Advertising or Seller Central fulfillment fees. There are no fees associated with using the Amazon Selling Partner API. Like MWS, the new API allows sellers to automate access to data for selling efficiency, automate manual processing, discover insights as to when customers may be more likely to purchase, optimize ad spend, and inform inventory management decisions to target special offers and promotions. The Selling Partner API is REST-based API access for accessing listings programmatically, orders, payments, reports, etc. Amazon SP-API offers an updated approach for automated operations, analytics, and seller insights.Īmazon has released the next-generation version of the Amazon Marketplace Web Service (MWS) called the Selling Partner API (SP-API) for your Amazon Seller Central and Vendor Central accounts. ![]()
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